We partnered with Levi's to create a line of pins and patches to help fans revitalize their old Levi's in a sustainable way.
TV spot
With the help of Golden Wolf we reimagined the Minion's character design.
We created some groovy signage to take over Levi's stores.
We created an entire library of 70's themed custom patches for fans to trick out their favorite Levi's gear.
We created social and promotional content to garner awareness for the campaign with the help of AKQA.
Producer: Sabrina Parnia
Planning: Loni Albertson
Account Director: Scott Schiraj
Project Director: Jaronna Yates
Art Director: Scott Frandsen
Creative Director: Nick Meledandri
Creative Director: Zaid Al-Asady
Planning: Loni Albertson
Account Director: Scott Schiraj
Project Director: Jaronna Yates
Art Director: Scott Frandsen
Creative Director: Nick Meledandri
Creative Director: Zaid Al-Asady