We were tasked with overseeing dozens of cross-promotional campaigns for the global launch of the newest installment in the Minions franchise. As part of these campaigns we wrote and produced over twenty (national/global) television spots.
Here are just a few of our favorites ⬇️
Here are just a few of our favorites ⬇️
Minions x The Office
How do you announce that the Office is now streaming extended episodes on Peacock while advertising your new movie? Like this.
Commercial premiered on NBC and Peacock
Minions x IHOP
We wanted the Minion to make love to the pancake but they said it was "too edgy for a kids movie".
National TV spot
Minions x McDonalds
The age old question...who gets the last nugget?
Global TV spot (edited for different markets)
Minions x Liberty Mutual
The Minions are biting today.
Minions x JD.COM
JD.com is a huge retailer in China. So, we decided to spoof one of our favorite "ad school example" commercials.
Minions x The Album
The Minions soundtrack was produced by Jack Antonoff and is a certified banger. So we got the word out with fake festival posters that set the internet on fire.
Everyone was talking about the "album of the summer" not knowing it was actually the Minions soundtrack.
Some publications we tricked lol.
Some of the real unfiltered reactions from the public.
We also made a trippy video for the featured track with Tame Impala and Diana Ross. The song has over 10 million listens on Spotify due in no small part to the soundtrack catching fire with Gen-Z online.
Minions x LEGO
Unfortunately I did not receive any free Minions LEGOS.
Account: Sabrina Parnia
Production Coordinator: Cameron Stevning
Art Director: Scott Frandsen
Creative Director: Zaid Al-Asady
Creative Director: Zaid Al-Asady
Production Coordinator: Cameron Stevning
Art Director: Scott Frandsen
Creative Director: Zaid Al-Asady
Creative Director: Zaid Al-Asady