We were tasked with overseeing dozens of cross-promotional campaigns for the global launch of the newest installment in the Minions franchise. Here are just a few of our favorites ⬇️
Minions x The Office
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Premiered on NBC and Peacock.

Minions x IHOP

BROADCAST: 30

Minions x McDonalds

Global TV spot (edited for different markets)

Minions x Liberty Mutual

Minions x JD.COM
Minions x The Album

The Minions soundtrack was FULL OF BANGERS. So we got the word out with fake festival posters that HAD EVERYONE Talking about the "album of the summer" not knowing it was the Minions soundtrack.
Some publications we tricked lol.
Some of the real unfiltered reactions from the public.
We also made a trippy video for the featured track with Tame Impala and Diana Ross. The song has over 10 million listens on Spotify due in no small part to the soundtrack catching fire with Gen-Z online.
Minions x LEGO
Account: Sabrina Parnia
Production Coordinator: Cameron Stevning
Art Director: Scott Frandsen
Creative Director: Zaid Al-Asady
Creative Director: Zaid Al-Asady

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